
Portigo is an innovative, best-of-breed virtual concierge that focuses
on serving the business traveler and vacationer with robust content
with an easy-to-use in-room interface. Developed by CNI exclusively
for the hotel industry, Portigo provides hotel guests with unlimited
access to an extensive array of nearby options for dining, entertainment,
recreation, business services, shopping, personal care and more,
all from the convenience of their hotel room.
The Portigo Software is designed to deliver
dynamic content based on the guest’s profile information gathered at check-in. The
key element of the software is the fun, friendly, and easy-to-use
interface for the guest. The in-room portion of the software is a
walled garden of CNI controlled content and an Internet-browser interface,
without the “look” of traditional browsers. CNI designed
and built a client-centric appearance, providing a higher comfort
level to hotel guests. Through partnerships with Internet content
providers, Portigo can provide news, sports, ticket sales, flight
information, weather reports, and shopping customized to the guest.
For example, while visiting Dallas, a guest from Atlanta touches
the sports button and the first items shown are Atlanta teams.
When a hotel guest arrives at a CNI-powered
hotel, Portigo is branded as a hotel service, promoting the hotel’s capabilities and
convenience, and remains a persistent part of their hotel experience
throughout their stay. Guests can quickly and intuitively locate
the precise type of content they’re interested in, and make
reservations, purchases and plans at any time. Hotel guests and any
visitors to use the hotel are free to use the service and browse
its contents to meet their needs, at their leisure and free of charge
at any time.
Portigo provides a profitable, economical
and comprehensive solution for hoteliers and merchants to offer
travel related products and services free of charge from the security
and comfort of the guest’s
hotel room. Portigo genuinely enhances a hotel guest’s experience,
through a fun and easy-to-use phone and connectivity terminal.
Portigo is a true thin client with no moving
parts so there is no noise for the guest and fewer points of failure.
Additionally, the terminal was designed to come apart easily for
easy replacement of parts that are damaged or fail. The hardware
is monitored automatically 24/7/365 by the Network Health Management
System which sends CNI an alarm if there is any failure of a part
or the entire terminal. Portigo’s user-friendly touch screen
enables hotel room guests to easily access a multitude of free
services and optionally purchased products and services. Portigo
also makes it possible for hotel guests to surf the Web or retrieve
email while leaving their notebook computer at home.
Portigo's integrated keyboard provides the
hotel guest with the functionality of a personal computer. A hotel
guest may comfortably type a standard letter, modify documents,
update files, check email and access the Internet for additional
information not already provided within Poritgo’s dynamic
screen content.The design allows CNI to easily have field upgrades
of the hardware and remote upgrades of the software.
Multiple devices such as laptops, iPods, digital
cameras and MP3 players are supported through the USB, RJ45 and
optional side jack pack. The use of USB ports allows Portigo
to integrate devices and new technology innovations.
ADVERTISING:
JMP Securities on December 20, 2005 raised
its global advertising forecast for not only this year but for
next year and beyond. The firm now expects the global online ad
market to grow at a 25% clip annually for the next five years,
up from a previous forecast in the low 20% range. JMP now expects
online advertising at $13.2 billion in the U.S. this year, or 4.7%
of total advertising revenue, to soar to $35.9 billion in 2010,
when the Internet will command 11.1% of all ad dollars spent. "We expect large-budget advertisers to
continue shifting an increasing percentage of their traditional ad
budgets to the Internet," JMP analyst William Morrison said.
Portigo is an advertiser's dream because pitches can be targeted
to specific audiences and delivered rapidly at low cost. Better
yet, it's possible to know who sees the ads and to accurately gauge
the response. That's light years ahead of a magazine ad with
a street address that means nothing to a new visitor to the city
or a hotel directory that provides limited answers that are probably
out of date.
Concierge Networks offers three pricing choices: cost-per-action,
where the advertiser pays a fee based on the number of user responses;
cost-per-click where the advertiser pays a fee based on the number
of clicks the ads generate and cost-per-thousand impressions where
the advertiser pays a fee based on the number of times the ads are
shown. Concierge Networks pays out about 45% of the
revenue generated to the hoteliers and channel partners under the
year one (post-production) revenue plan.
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